Are Your Model Homes Hitting the Mark?

Imagine: Instead of building a model home designed to appeal to the widest possible demographic, you hand potential buyers a pair of virtual reality goggles and walk them through a computer-generated home “built” to their dream specs.

That day is coming, says Fast Company. But it’s not here yet.

Until then, new home builders still need walk-through models that showcase their homes’ potential in a way that will excite buyers. But if you’re still building model homes the way you used to, you may be missing the mark.

With the internet at their fingertips, today’s home buyers are more sophisticated and more informed than their predecessors—not to mention harder to impress. Presenting high-quality, on-target model homes is more crucial than ever.  Infographic provided by Professional Warranty Service Corp.

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