franchise

Facebook or SEO: Which is Better?

Two primary marketing channels for webmasters these days are SEO and social. Though, let’s be honest here; when we talk about social marketing, we’re mostly just talking about Facebook. Sometimes Twitter squeezes in, and sometimes LinkedIn, Google+, and a few others pop their heads in, but Facebook is where it’s at.

There’s a bit of a misconception out there that you should focus your efforts on one or the other. Facebook marketing is part of an overall large marketing plan. So is SEO, which is itself comprised of onsite factors and external content marketing and link building.

Savvy marketers know that you can do all of this together. You can do paid ads on and off Facebook, you can do link building that involves both social networks and blogs, you can work with organic SEO, and a lot more. However, for the sake of this post – and the graphicwe’re comparing Facebook marketing with organic SEO.  Infographic provided by http://boostlikes.com/

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Unique Challenges Franchise Businesses Face with Search Engine Marketing Campaigns

Unique Challenges Franchise Businesses Face with Search Engine Marketing Campaigns

Lets face it, while franchises have many benefits (including brand recognition, a proven business model and a support system) they also present some unique challenges for both the franchisee and franchiser. Here at NetSearch Direct, we believe having the right team of Franchise SEO and PPC specialists on your side can make a huge impact not only in your digital marketing success, but your business as a whole. We have direct experience working with over 10 franchises and many other multi-location businesses. We have put together the infographic below to help franchise businesses recognize some of the hurdles they are likely to face on the road to digital marketing success.  Infographic provided by http://www.netsearchdirect.com/

franchise-search-marketing-infographic