social media

The Top 4 Rated Social Media Management Tools Of 2015

I’m excited to say I’ve partnered with G2Crowd to provide a really helpful infographic on the top 4 Rated Social Media Management Tools for 2015. The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more.

I’ll discuss the findings below as well as looking at alternative tools, what a social media management tool is, the struggle to find the perfect tool and finally more information G2Crowd.  Infographic provided by


Interesting Instagram Statistics

Buy More Followers And Increase Your Reputation On Instagram

How can you ever forget about the world’s largest photo-sharing social network when promoting your business. Instagram is one of the most popular tools for sharing ideas, selfies, and bragging about the things we love. And, it’s also a great place to market your brand to millions of people around the world.

Instagram Is Not Facebook Or Twitter

The first thing you need to understand is that Instagram is not like other social networks where you share random status updates with long paragraphs of text, lots of pictures, and links to articles. Instagram is a dedicated social network that allows you to visualize your information with photos to grab the attention of your audience.

If you’re using Instagram to promote your business, you should keep this in mind and be careful not to spam your followers. You’ll need to plan your posts ahead to optimize each photo and video you share to reach the maximum audience possible and to keep your followers engaged.

Using Instagram As A Marketing Platform

Instagram currently serves over 300 million active users every month who have shared over 30 billion photos on the social network. This makes Instagram more like a goldmine for marketers, which allow them to dig deep into seeing what their customers are interested in, get their feedback, as well as to promote new products.

Increasing sales, branding, and spying on competition are some of the most popular uses of Instagram. However, most businesses today use Instagram as a tool to make more meaningful relationships with their customers and build a community around the brand.

Of course, by appreciating their customers and sharing interesting photos and videos, these brands automatically increase awareness for their business as well, especially when those posts go viral over the internet.

Majority of Instagram users are actually younger people. 41% of Instagram users are aged 16-24 and 35% are at 24-34s. This gives brands a great chance to target that young audience to get their attention in a way they can relate with your brand.

Tips For Marketing Your Brand On Instagram

On average, over 70 million photos are shared on Instagram every day. Your small business will never stand a chance on Instagram if you keep sharing random photos hoping to get more followers and reactions. However, there are few tricks you can use to get more attention to your profile.

Proper Use of Hashtags: Hashtags helps your posts reach a bigger audience on Instagram and get more comments on your photos. But, try not to get carried away when using hashtags. Limit the number of hashtags per a post to a maximum of 4 hashtags.

Don’t Spam: Sharing too many photos all the time will only annoy your followers and spam their Instagram feed. Find the perfect time when most of your followers get online and keep a schedule to share your posts. 2 AM and 5 PM EST are the best times to post on Instagram.

Don’t Be Self-Promotional: Avoid sharing only the posts related to your business. Mix up your content to keep your followers entertained and to show others that you’re worthy of following.

Be Human: Follow back your customers, reply to their comments, ask questions, favorite their photos, and prove the world that you’re not a corporate robot.

Connect With Influencers: Find authority figures on Instagram with lots of followers that are also related to your industry. Connect with them and ask them to mention your account in their posts. This will help bring in lots of new followers to your account.

Why Is It Important To Have Lots Of Followers?

Having lots of followers on your Instagram account will help your company stand out from the crowd and appear as a reputable business trusted by thousands of people around the world. It will also attract more visitors to your Instagram profile and convince them to follow you for news and updates.

In order to get more comments, mentions, and raise awareness for your brand, you will need the support of lots of followers. You can still do this with 100 followers, but the impact will never be noticeable.

Only by having thousands of followers you can build your brand reputation, credibility and influence others to trust your business over your competition.

5 Reasons To Buy Followers

As you may have figured out by now, getting lots of followers on your Instagram account takes a very long time and a lot of hard work. On the other hand, buying Instagram followers will only take a second and it will actually speed up the process and give your business a head-start on the social network.

Here are few other reasons to buy Instagram followers:

  • Quickly boosts your business reputation.
  • Get ahead of your competition.
  • Helps you save time and money spent on advertising.
  • Quickly build the reputation for your business.
  • It’s extremely cheap to buy Instagram followers.

Infographic provided by


Which Social Media Personality Are You?

Take the quiz below to find out which social media personality you are in a 90’s teenage magazine style.


If not, then we all have friends that fill your social feed with regular pointless updates. It’s all about balance in life and social.  Infographic provided by Creare




The best advice I was ever given regarding engaging your audience on your social media channels is to approach it like being a friend – you talk but more importantly you listen!

Having a balanced content strategy is crucial, particularly if you are going to embark on a social media campaign for your business.

If you would like some more information on our Social Media Packages or to download a FREE best practice guide then click here.

Do Movie Studios Matter?

Do Movie Studios Matter?

Movie studios start a new social profile to promote each movie, which they abandon when the film is released.  Why can’t the studio itself promote each film successfully?  Do moviegoers, especially social media users, even care about what studio is behind their favorite films?

We teamed up with SurveyMonkey audience to find out.

Do Movie Studios Matter?