In the past several years, infographics have gained an immense amount of popularity. This popularity has been fueled by the increasing level of availability in large amounts of information and the immense hunger for compelling images and engaging content among internet users. As a result of this popularity, many marketers are now using infographics as a main type of tool in their internet marketing campaigns. This is especially true considering infographics have the unique ability to convey information in a concise and appealing manner. Plus, infographics have a shareable form that increases their level of virality. In this brief guide, you will learn about the 3 most common types of infographics among marketers. If you have an interest in utilizing infographics in your marketing campaign, it is essential that you learn about these types so that you may determine which is most suitable to your needs.
1. Data Visualization
This type of infographic provides a visual-based representation of information or data. Data-based visualizations assist in enabling people to detect various types of trends and patterns. These types of infographics often include maps, graphs, and word clouds. The ultimate goal and intent of this type of infographic is to enhance the viewer’s ability to visualize data and communicate various types of information in a clear and effective manner. Most marketers that use this type of infographic are able to convey ideas in a highly-functional, aesthetic form in order to increase the infographic’s effectiveness. It is important to ensure that there is a balance between the design and the function of this type of infographic so that viewers find the image both appealing and informative.
2. Narrative Infographics
These types of infographics are used by marketers to guide the people that view them through a series of various types of information. In most instances, the information is written in such a way that it tells a story. The orders of the events outlined are often written in a type of chronological order. These types of infographics are considered to have a higher level of engagement than those that use words alone. If you want to tell a story that is visually engaging, highlight key moments in that story with a high level of ease, optimize your infographics for virality, and increase your popularity online, the narrative infographic is a wonderful means to accomplishing your goals.
3. Information Design
The third most common type of infographic used by marketers is the information design infographic. This actually focuses on the display of relevant information in an efficient and effective manner. These infographics have the ability to communicate one or more messages in a precise manner. Certain types of tools that are designed to organize information, such as flowcharts, anatomical illustrations, and diagrams are often utilized in the information design infographic.
If you are a marketer and you wish to promote certain products and/or services, it is important that you know which types of infographics are most commonly used. In this guide, you have been introduced to the data visualization infographic, the narrative infographic, and the information design infographic. It is best to opt for at least one of these types to achieve success in your online marketing endeavors. If you really want to achieve a high level of success, opt to use all three! For more information on infographics, sign up for our newsletter below.