If you’d asked me two years ago to show you how to write a design brief, I’d have said no.
I know that sounds melodramatic, but it’s my way of saying that I didn’t like design briefs. I’d seen too many of them that were as original, meaningful, and appealing as another Kardashian. I also didn’t see anything they offered that couldn’t be addressed in a good brand manual.
Then, one day, my friend Mike did what he usually does when I don’t like something: he challenged me to do it better. Since I can’t afford for Mike to be right, I did. In the process, I learned that my original opinion of design briefs was wrong.
When done correctly, a design brief is like a roadmap that defines the scope, goals, and strategy of a creative project. Whether you’re a solo designer or part of a creative agency, a good design brief can also be a blueprint to professional success.
Here’s how to write a design brief: