Online Marketing is Critical to Business Success


If you own a business, it is imperative that you ensure that you engage in some form of online marketing. For the purpose and intent of this brief guide, we will be expounding on the use of infographics as a means of marketing. According to statistics, approximately 95% of all consumers research products and/or services online prior to purchasing those products and/or services. Another statistic states that for every five internet users, three will use search engines as a resource for shopping for products and/or services that interest them. Consumers are online. That is a fact. By marketing through infographics online, you have the unique ability of reaping the vast array of rewards associated with connecting with those consumers.

1.     Establish a Goal
The first step to preparing your infographic online marketing plan for your business is to ensure that you establish at least one goal associated with your efforts. Examples of objectives for your online marketing campaign include driving visitors to your website, increasing the amount of “Likes” to your Facebook Page, and/or gathering email addresses to use for email marketing campaigns and/or newsletters. While it is tempting to market for many different objectives, you should start with just one goal. Once you determine this goal, you should then create your infographics around that goal.

2.     Determine Your Target Audience
Once you have the goal set up for the infographics that you will create for your online marketing campaign, it is now time to determine who makes up your target audience. It is imperative that you are absolutely clear about the buyers that you are seeking to attract. Then, you must determine what those individuals care about the most in their lives. What types of problems do these people face? Is there a competitor in your industry that you are attempting to attract customers from? You should also determine the hobbies and interests of those that are part of your target audience. By determining your target audience, you will be better able to create infographics for your online marketing campaign with copy that will prove to be highly attractive to these individuals.

3.     Track Results
Once you have created and posted your infographics, it is imperative that you track the results of your online marketing campaign. You should make sure that you closely monitor the response that you receive from your infographics. Once you have determined what is working, that is where you should invest your time, your efforts, and your money. If you find that your infographics are not rendering the results that you desire, it will be necessary to revise your marketing efforts and the infographics that you market until you are producing positive results. Being able to reach your target audience on the internet is a cost-effective technique that has the potential to render high levels of marketing success. Additionally, this is a positive method of determining what works and what does not. If you are interested in creating infographics or would like more information on online marketing techniques, click HERE.

3 Steps to Writing Highly Compelling Copy for Infographics

copy-for-infographicsIf you plan on creating and utilizing infographics as part of your internet marketing plan, you should learn what it takes to write highly compelling copy for your creations. The number one mistake made among marketers today is that they discount the importance of the copy that they elect to use in their infographics. While “good looks” are an important component when it comes to creating infographics, it is not just about the images that you project. It is also about the content that you elect to share. The goal is to capture the attention of your target audience and compel them to follow through to the end of your creation and share it with others. If you want to achieve success, you must understand that the words that you use in your copy are just as important as the images that you include.

1.     Start With an Attention-Grabbing Headline
The first, and probably the most important, step to composing compelling copy for your infographic is to ensure that you start the creation off with a headline that will quickly grab the attention of your target audience. The headline should make a commitment to help and/or educate your reader. It should be short and to the point. A productive headline will make people WANT to continue reviewing your infographic. Use powerful words, descriptive phrases, and emotionally-captivating details in order to achieve the highest level of infographic success.

2.     Check and Double Check Your Facts
The next step to writing highly compelling copy that will make your infographic a success is to ensure that you check and double check all of the facts that you elect to include. You should always obtain your information from reputable sources. If it is possible, you should double check any facts you elect to utilize prior to their placement on your infographic. In order to enhance your credibility, you should ensure that you cite your sources and quote appropriately.

3.     Always Include Sub Headlines
An infographic is a quick method of sharing a wide array of facts in a short, concise manner. In order to achieve success in this endeavor, you should be certain that you always use sub headlines throughout the copy. This will help to effectively break up the information that you are sharing with your readers. Additionally, sub headlines entice the reader to continue reading to learn more about the topic.

Creating highly compelling content is actually an important task for any type of copy; however, it is especially important when it comes to the copy that you will be placing on your infographic. Here, you have learned that the top 3 steps are to create an attention-grabbing headline, to check and double check your facts, and to always include sub headlines. If you follow these simple strategies, you are sure to find that your website traffic increases, your brand’s reputation is optimized, and that you generate a higher level of profits. For more information on how to create amazing infographics, click HERE.

Color Psychology in Infographic Design

Color Psychology in Infographic DesignBased on numerous conclusive studies, color has an enormous amount of power over our attitudes and the emotions that we experience; therefore, using color psychology is considered to be a vital move to ensuring the success of infographics. When we see colors, the hypothalamus of the brain is activated. In turn, this results in various signals being sent to the pituitary gland, the endocrine system, as well as the thyroid glands in the body. Signals are then released that encourages the body to release the hormones that result in mood fluctuations, emotions, and encouraging certain behaviors.

Color Psychology – A Brief Explanation
Color psychology is a type of science that evaluates how various colors directly impact human behavior. This type of psychology is a special branch of behavioral psychology. According to an article written by Satyendra Singh, customers are able to form a solid opinion about a product within just 90 seconds. Additionally, up to 90% of the interaction that takes place during those 90 seconds is heavily determined by the color associated with the product. Color psychology is used by many professionals. These include gardeners, product and packaging designers, owners of stores, chefs, and office managers. As a result of this fact, we know and understand that color is a critical component to success. If you want your infographics to be successful, you must pay special attention to the colors that you use and how you use them when creating infographics.

Color Use Tips
In order to successfully use colors in your infographics, you must ensure that you use them in the right way, at exactly the right time, for the right purpose, and designed for the right audience. The following tips will help you in successfully using colors during infographic design:

  1. If you are attempting to attract women through your infographics, you should use green, blue, and purple. The colors of brown, gray, and orange should be completely avoided.
  2. If you want to attract men, you should use blue, black, and green. The colors of purple, brown, and orange should be avoided.
  3. If you are attempting to build trust, you should opt for the color blue. According to studies, blue is considered to be one of the most popular infographic colors because it represents trust and loyalty. Examples of companies that successfully use blue include both Facebook and PayPal.
  4. If you want to create a sense of urgency or increase the impulses of your infographic audience, you should opt for orange. This color is often associated with being active, being fun, and pulling in attention.
  5. When including a call to action on your infographics, it is imperative that you opt for the brightest of the primary colors such as red, green, yellow, and orange. Studies indicates that call to actions that use these colors have the absolute best conversion rates.

The World Wide Web abounds with color. By taking advantage of this fact and incorporating basic color psychology when creating your infographics, you are sure to discover that the infographics render you higher levels of success. Color has the ability to increase your conversion rates. If you would like to learn more on how to create infographics through color or would like to learn more about infographic design, visit us today at:

Customer Engagement is a Top Goal in Infographic Design

infographic-design-customer-engagementMany retailers relaunch the infographics that they create with a new layout and various innovative features on a periodic basis; then, there are those that view their infographics as a constant work that is in progress. Regardless of which type of retailer you are, it is imperative that you create infographics using highly compelling content that has the capability of keeping your customers engaged and consistently returning for more. An engaging infographic will, ultimately, drive sales and provide your business with the value of higher customer retention. Continue reading this brief guide to learn more about customer engagement and infographic design.

Include More “Click-Me” Content
One of the first steps to creating a higher level of customer engagement when creating infographics is to include more “Click-Me” content. Most infographics tell a story that targets a specific audience through data visualization techniques such as graphics, gifs, cartoons, personas, and similar material. If you would like your viewers to engage with your brand, you should make these images and graphics clickable. Not only does this keep your visitors active, but, it provides you with more room to provide your customers with high-quality content, such as solutions to problems that they commonly experience. Keep your customer clicking and you will have a customer that keeps coming back to click more!

Make Your Content Shareable
Social media is the new “in” when it comes to the World Wide Web. Whether you realize it or not, your customers are not only talking on the internet, but they are sharing content on the web, too! When creating your infographics, you should ensure that you make either the entire infographic shareable, or, you should make certain that certain tidbits of the infographic are shareable. Not only will customers be absolutely thrilled with this level of innovation and will love sharing with those that they interact with on social media platforms, each time the customer shares your content, it increases the virality and overall popularity of your brand! This is, ultimately, absolutely FREE advertising!

When it comes to infographic design, customer engagement is at the forefront of your success! By taking just a couple of steps during the creation process, your brand can receive massive amounts of popularity! In this brief guide, you have been instructed to include more “click-me” content throughout your infographic and to make your whole infographic or just certain parts of your infographic shareable for social media platforms. If you take these two very simple steps today, you will find that it renders a massive amount of success in customer engagement tomorrow. Customers need to know that your brand is online. They want to understand what it is that you do and what you specialize in, as a retailer. Unfortunately, most have a very short attention span. This is why you create infographics. It allows you to tell a story and the viewer to get the facts quickly. If you want to be successful, engage! For more information on infographic design, click HERE.

Overcoming the Creative Block When Creating Infographics

creating-infographicsIf you specialize in creating infographics and other types of content for the World Wide Web, it is quite likely that you have found yourself struggling with inspiration. If you are reading this, you are probably currently suffering from creative block. This is, essentially, similar to writer’s block, only it detrimentally impacts your creativity, as a whole. Many individuals apart from infographic creators suffer from creative block. Examples of these include those that specialize in graphic design, artists, writers, and even photographers. Most individuals that experience creative block are those who are dependent on their creativity in a professional manner. If you are stuck and your creative juices just are not flowing, continue reading on how to overcome the challenge so that you, once again, have the capability to create visually-stunning infographics.

Identify a Problem and Create from a Unique Angle
If you are experiencing creative block while creating infographics, simply stop for a moment and identify the problem that you are attempting to outline in the data visualization. How do your blog, website, business, services, and/or products help to solve a problem? In order to connect with your target audience, you must outline a problem that they face and provide them with a solution. Once you have identified a problem that you may use in your infographic, consider a unique perspective and create it from that angle. For example, if you are promoting a time management book, create the infographic from the perspective of a single mom that has several children and is attempting to juggle a full-time job, parenting, and household responsibilities. Often, all it takes is a problem/solution scenario and a unique perspective to get your creativity going again!

Gather Your Information
If you find yourself stumbling when creating infographics for the purpose and intent of promotion because of creative block, simply take a step back from the visualization and graphics aspects of the project and focus on simply gathering the information that you want to share. As you start to uncover statistics, facts, and other details that you may include in your infographic, you will quickly discover that your mind starts developing a story that will “speak” to your target audience. You may start to develop mental images that will help provide the points you want to make, or come up with a theme for the infographic. Simply gathering information and pondering that information will provide you with a creative edge.

Tell a Story
When creating infographics, do not put too much pressure on yourself. An infographic is not a blog, a website, or a report. It is a type of data visualization that is intended to tell a quick story that engages your target audience. It does not have to be serious. It may be funny, quirky, witty, and even sarcastic. It really does not matter. The point is to capture the attention of your target audience and get them wanting more. Then, you simply provide them with a link where they may obtain more. If you look at an infographic as a means to simply tell a story, it will alleviate any pressure that may result in creative block. For more information on creating infographics, click HERE.

The “Don’ts” of Infographic Design

donts-of-infographic-designThe trends and expectations of our virtual world have designers consistently on their toes. This is especially true when it comes to infographic design. The demand for top-of-the-line design has skyrocketed since the introduction of the World Wide Web. Internet marketers are now placing a special emphasis on displaying data in such a way that it may be observed and not simply read. Infographics should be created so that the visual aspects of the design are not left to interpretation. Infographics should be created so that there is a universal-based conclusion that all understanding upon viewing them. Infographics should include many types of visualizations so that they are attractive and provide information in an enthralling fashion. In this brief guide, you will learn the “don’ts” of infographic design. By ensuring that you do not do the things highlighted here, you are sure to create highly successful infographics.

Don’t TELL, but Show
When sharing information through infographics, it is important to don’t tell, but show. The foundation of a successful and productive infographic is data visualization. The information that you share should be visually enticing and stimulating. It should have a cohesive design that has the ability to actually tell a story. Infographics are not blogs and they are not articles. They are visuals. When you need to share information, you should make certain that the information is visual-based and not text-based.

Avoid Being Random
When creating an infographic, it is imperative that you avoid being random. In fact, your data should be highly organized and situated in a storyline mode. The data that you are presenting must make sense and hold a high level of appeal to the viewer. First, you should wireframe the infographic so that it allows you to work out a storyboard and an overall layout for the design. Next, you should create the story and use sections to break the story up so that it may be easily followed by your viewers. Finally, you should make certain that your story has a beginning, supporting facts, and an end.

Don’t Use a Color Palette That Involves More Than Three Colors
According to infographic research, it is best to use a color palette that only uses three colors. You want to make certain that the reader’s eyes are able to flow easily through all of the data visualization placed on the infographic. If you elect to use the wrong colors in your infographic, you may find that it absolutely destroys your marketing efforts. Simply stick to what many refer to as the “Rule of Three”; that is, choose to use one color for the background, and use the other two colors to break up the various sections of the infographic. This will ensure that the palette is calming and highly cohesive.

Knowing the “Don’ts” of infographic design are highly important. The tips that are listed throughout this guide are exceptionally important if you plan on creating and promoting infographics for the purpose and intent of marketing. You should make certain that all of your infographics “pop!” This will ensure that you experience the highest level of success in your marketing efforts. If you would like more information on how to create infographics, simply click HERE.