Utilizing Personas in Your Infographics

Personas in Your InfographicsIn today’s world of internet marketing, personas are becoming increasingly popular. These are detailed biographies and/or information that are loosely based on fictional users of a particular product and/or service. Personas are created by by internet marketers for the purpose and intent of creating messages that are aimed at particular types of people. When created correctly, these unique personas allow internet marketers to connect with a targeted audience in a highly effective manner. Personas aid in communicating directly to a person rather than sales techniques that are used to communicate AT a person. If you are looking to connect emotionally and personally to your targeted audience, you should consider utilizing personas in your infographics.

Do Your Research
If you are promoting certain products and/or services, you should have an idea of which groups in the world are interested in those products and/or services. You must first conduct a market study that will help you identify groups or “segments” of your market. Once you have determined the basic demographics of your target audience, you should then conduct more research to determine the types of problems facing those individuals, the attitudes of those people, and their behaviors. By doing your research, you will be able to develop keen insight on how your target audience would prefer their communications. Then, you may create an infographic persona that matches your target audience and will open up the lines of communication with that target audience.

Driving Your Marketing Efforts
Once you have created the persona that you will use in your infographics, you must fully commit to driving all of your marketing efforts with that persona. This means that your target audience should see and hear this persona on a regular basis. You must place yourself in the mindset of the persona that you have created and create a unique personality for that persona. Not only are personas considered to be an objective method to reference various points in your marketing campaign, they may also be used to encourage and mediate discussions. To you, the persona may be nothing more than a fictional character; however, to your target audience, the persona is a real person that represents your very real products and/or services.

Many people use basic images and graphics to create their marketing infographics. If you want to step outside the virtual “box” and integrate a high level of innovation in your marketing campaign, you should consider integrating the use of personas. This brings in a new “life” to your campaign. It allows your business to connect emotionally and personally to your target audience. You will find that your current customers and your potential customers are more responsive to that which you are sharing with them. By integrating a fictional persona, your products and services become more “real” to your target audience. If you would like to learn more techniques on how to effectively design your infographics or would like to learn more about infographics, in general, you may click HERE.

Why Data Visualization in Infographics is Imperative in Relaying Information

data-visualization-in-infographicsData visualization is an essential component in relaying information contained within infographics. Not only does data-based visualization allow infographic creators to transmit information, but, it allows the viewers of such infographics to examine and completely understand the information in which they are viewing. Visualization has always been considered a highly useful medium for sharing information with others. As an infographic creator, you should know and understand exactly why data visualization in infographics is imperative in relaying information. The following outlines these reasons:

  • Visualization has the unique ability to leverage the immense capabilities and unique qualities of the visual system of the body so that a large amount of information may be absorbed and understood by the brain in a rapid manner.
  • Our brain has the unique ability to identify certain types of patterns and to communicate the relationships and the meanings of things. Data visualization takes advantage of these abilities so that information may be understood and retained.
  • The individuals that are subjected to data visualization through infographics are often interested in furthering the exploration of the concepts that are presented within the infographic.
  • Data visualization aids in breaking down highly complex and challenging topics into easy-to-understand concepts and sub-problems. This aids in enhancing one’s understanding of the information that is being presented.
  • Data visualization in infographics allows the creator to outline trends and/or outliers. It also allows the creator to outline specific data that is directly related to their niche.

Key Function of Data Visualization
According to experts and professional infographic creators, the key function associated with data visualization is to easily move information from one point to another point. Essentially, there are two main types of data visualization. These include the following:

  1. Exploratory Visualization – This is where the first point is the dataset and the second point is the infographic creator’s mind.
  2. Explanatory Visualization – This is where the first point in the mind of the infographic creator and the second point is the mind of the reader.

Now that you know and understand why data visualization is important to infographic creators, it is time to initiate the task of creating infographics in order to promote your business and/or niche. When choosing images, you should opt for those that naturally attract the viewer. It is also important to be selective in choosing the colors that you use in your infographics. Typically, certain industries and certain types of niches will use specific colors in order to draw in the attention of their viewers. If you would like more information on data visualization and creating your own infographics, click HERE.

The 3 Most Common Types of Infographics among Marketers

types-of-infographicsIn the past several years, infographics have gained an immense amount of popularity. This popularity has been fueled by the increasing level of availability in large amounts of information and the immense hunger for compelling images and engaging content among internet users. As a result of this popularity, many marketers are now using infographics as a main type of tool in their internet marketing campaigns. This is especially true considering infographics have the unique ability to convey information in a concise and appealing manner. Plus, infographics have a shareable form that increases their level of virality. In this brief guide, you will learn about the 3 most common types of infographics among marketers. If you have an interest in utilizing infographics in your marketing campaign, it is essential that you learn about these types so that you may determine which is most suitable to your needs.

1.     Data Visualization
This type of infographic provides a visual-based representation of information or data. Data-based visualizations assist in enabling people to detect various types of trends and patterns. These types of infographics often include maps, graphs, and word clouds. The ultimate goal and intent of this type of infographic is to enhance the viewer’s ability to visualize data and communicate various types of information in a clear and effective manner. Most marketers that use this type of infographic are able to convey ideas in a highly-functional, aesthetic form in order to increase the infographic’s effectiveness. It is important to ensure that there is a balance between the design and the function of this type of infographic so that viewers find the image both appealing and informative.

2.     Narrative Infographics
These types of infographics are used by marketers to guide the people that view them through a series of various types of information. In most instances, the information is written in such a way that it tells a story. The orders of the events outlined are often written in a type of chronological order. These types of infographics are considered to have a higher level of engagement than those that use words alone. If you want to tell a story that is visually engaging, highlight key moments in that story with a high level of ease, optimize your infographics for virality, and increase your popularity online, the narrative infographic is a wonderful means to accomplishing your goals.

3.     Information Design
The third most common type of infographic used by marketers is the information design infographic. This actually focuses on the display of relevant information in an efficient and effective manner. These infographics have the ability to communicate one or more messages in a precise manner. Certain types of tools that are designed to organize information, such as flowcharts, anatomical illustrations, and diagrams are often utilized in the information design infographic.

If you are a marketer and you wish to promote certain products and/or services, it is important that you know which types of infographics are most commonly used. In this guide, you have been introduced to the data visualization infographic, the narrative infographic, and the information design infographic. It is best to opt for at least one of these types to achieve success in your online marketing endeavors. If you really want to achieve a high level of success, opt to use all three! For more information on infographics, sign up for our newsletter below.

Infographic Maker Tips – Using Words to Engage the Reader

infographic-makerIf you are searching for infographic maker tips, it is quite likely that you have a desire to grab your reader’s attention and excite them through the use of words. While infographics are, essentially, visual-based tools to quickly convey information to a reader, these tools utilize a combination of both graphics and words to provide data to your target audience. Billions of pieces of information are consistently being posted on the World Wide Web each and every single minute. As a result of this fact, it is often challenging to stand out among the crowd; however, it is not an impossible task. In this brief and simple guide, you will learn infographic maker tips that pertain directly to your writing. You will learn to master the art of controlling what you write and completely commanding the attention of your target audience.

Instantly Hook Your Reader
In reviewing infographic maker tips on the internet, one of the most common techniques is to hook your reader. Unfortunately, not a lot of information is provided on exactly HOW to hook a reader. You know that when someone or something grabs your attention, it is relatively difficult to divert your attention to someone else or something else. As an infographic maker, it is important to know what types of words have the ability to instantly hook your reader. This is actually quite simple; words or themes that shock, result in an emotional response, or directly pertain to an individual on a personal level are all optimal ways to instantly grab the attention of your target audience and maintain that attention. While what you write in your infographic is important, how you write it is even MORE important!

Entice Your Reader
Now that you know and understand that it is important to instantly hook your reader, it is time to continue the process of maintaining their attention by enticing them. First and foremost, you have to possess genuine passion for that which you include in your infographic. Once you possess the passion that you require, you should then add a personal touch. One of the keys to being successful as a writer and an infographic maker is to make yourself a bit vulnerable. Not only will this allow the reader to connect to you on a personal level, you will connect to your reader on a personal level. Dare to expose yourself in order to attract and engage your readers.

Additional Tricks
As an infographic maker, there are several tricks that may be used to engage your readers. You know that instantly grabbing their attention and enticing your reader are the first two and most productive tips. Additionally, you may also start your infographic with a shocking statistic, expound on the experiences of others, and to use more images than words to relay the information that you have a desire to share with your target audience. If you would like to learn more infographic maker tips and techniques, click HERE.

How to Obtain Infographic Images Legally on the Internet

infographic-imagesIf you are searching for infographic images, you are sure to be pleased with the billions upon billions of image and graphic options that are currently available on the World Wide Web. There is a mass array of confusion among internet users about what types of images may be used online. Many people believe that since images and other types of graphics have been published on the World Wide Web that they have the ability to use those items in any manner that they desire; however, this is not true. In fact, you could face legal implications by adding images to your online content that is not rightfully yours. If you are searching for infographic images, it is imperative that you continue reading this information on how to obtain those images from previously published online databases without setting yourself up for legal complications.

Copyrighted Images and Graphics
If you are on the search for infographic images, it is imperative that you understand that most of the visual content you find online is copyrighted. A copyright is a type of legal protection that is immediately assigned to a content creator, once that individual creates the content. The creator of the content does not have to engage in a special type of registration. They do not even have to place a copyright notice to the content. The creators of infographic images and graphics may give away their creations, or sell their creations. All content that is published on the World Wide Web is protected by the Copyright laws in the United States. Images and graphics are not public domain unless the images and graphics state they are public domain and may be used freely. If you find images and graphics that you would like to use in your infographics, you must determine who owns those items and request permission, in writing, to use those items.

Create Your Own
If you are searching for infographic images and you are concerned about copyright issues, you do have the option of creating your own. There are many tools available on the internet that will not only allow you to create unique images that are all your own, but, you may also take your own pictures or draw your own graphics for the infographics that you create to promote your website. Examples of the online tools that you may use include Piktochart,,, and Venngage.

If you need infographic images, it is important to ensure that you know and understand the legal implications associated with using the images and graphics that you find on the internet. All of these images are protected under the Copyright laws of the United States, unless otherwise specified. Infographic images may be obtained from the public domain, or other websites that specify the rules for their use. You may also create your very own infographic images. If you would like more information on infographic images, or, would like to view some of the infographics that others have created, click on the following link:

Powerful Infographics Capture the Attention of Internet Users by Saying it Quick and Well

powerful-infographicsAccording to statistics, the most powerful infographics capture the attention span of internet users by saying it quick and well. It is a known fact that today’s internet users are all about quick fixes and experiencing instant gratification. This comes with the rapid innovation and availability of smart phones, tablets, and the immense expansion of the ever-popular Wi-Fi hotspots. The world is always connected. According to internet browsing statistics, the percent of words read on pages online that contain 110 words or less if 49%. If a page online contains over 500 words, only 28% of the words are read. The average attention span of an internet user in the year of 2015 measured in at 8.25 seconds, while the average attention span was 12 seconds in the year of 2000. When you consider the fact that the average attention span of a gold fish is 9 seconds, you come to realize just how low the attention span is of a human when it comes to internet browsing. If you want to create powerful infographics, you must quickly capture the attention span of your target audience and provide them with high quality information as quickly as possible.

The fact that the internet is always on is exceptionally important to your business. Not only does this indicate that your target audience is consistently growing with all of the technological advances that are taking place in the world, but, it means that those people are able to be reached 24 hours a day, 7 days a week! In previous years, internet marketers focused on key internet connection times in order to reach their target audience. In today’s world, these users are able to reach and view your infographics all throughout the day and all throughout the night. A Pew Study on the internet in the United States found that while internet users benefit from the fact that they have numerous sources of information at their fingertips around the clock, these users are individuals that desire to be instantly gratified. Users now lack the patience to search for information and lack the deep thinking skills that they once had.

In order to create powerful infographics, you must grab the attention of the internet user and keep it so that you may relay the information that you desire. If you fail to do this, the internet user will be clicking on their back button and will go to another source to obtain the information that they desire. In order to say it quick and say it well, you must target an audience that you want to see your infographics and gear your content around those users. First,ensure that your infographic loads quickly. Then, provide the main information at the top of your infographic. Remember, instant gratification is key. Use engaging and appealing graphics, bullet points, and lists. This will allow the internet user to scan your infographic quickly. Powerful infographics are short and punchy. If you are ready to harness your infographics, you must use these steps to transform them into powerful infographics. For more information, visit us today at: