Color Psychology in Infographic Design

Color Psychology in Infographic DesignBased on numerous conclusive studies, color has an enormous amount of power over our attitudes and the emotions that we experience; therefore, using color psychology is considered to be a vital move to ensuring the success of infographics. When we see colors, the hypothalamus of the brain is activated. In turn, this results in various signals being sent to the pituitary gland, the endocrine system, as well as the thyroid glands in the body. Signals are then released that encourages the body to release the hormones that result in mood fluctuations, emotions, and encouraging certain behaviors.

Color Psychology – A Brief Explanation
Color psychology is a type of science that evaluates how various colors directly impact human behavior. This type of psychology is a special branch of behavioral psychology. According to an article written by Satyendra Singh, customers are able to form a solid opinion about a product within just 90 seconds. Additionally, up to 90% of the interaction that takes place during those 90 seconds is heavily determined by the color associated with the product. Color psychology is used by many professionals. These include gardeners, product and packaging designers, owners of stores, chefs, and office managers. As a result of this fact, we know and understand that color is a critical component to success. If you want your infographics to be successful, you must pay special attention to the colors that you use and how you use them when creating infographics.

Color Use Tips
In order to successfully use colors in your infographics, you must ensure that you use them in the right way, at exactly the right time, for the right purpose, and designed for the right audience. The following tips will help you in successfully using colors during infographic design:

  1. If you are attempting to attract women through your infographics, you should use green, blue, and purple. The colors of brown, gray, and orange should be completely avoided.
  2. If you want to attract men, you should use blue, black, and green. The colors of purple, brown, and orange should be avoided.
  3. If you are attempting to build trust, you should opt for the color blue. According to studies, blue is considered to be one of the most popular infographic colors because it represents trust and loyalty. Examples of companies that successfully use blue include both Facebook and PayPal.
  4. If you want to create a sense of urgency or increase the impulses of your infographic audience, you should opt for orange. This color is often associated with being active, being fun, and pulling in attention.
  5. When including a call to action on your infographics, it is imperative that you opt for the brightest of the primary colors such as red, green, yellow, and orange. Studies indicates that call to actions that use these colors have the absolute best conversion rates.

The World Wide Web abounds with color. By taking advantage of this fact and incorporating basic color psychology when creating your infographics, you are sure to discover that the infographics render you higher levels of success. Color has the ability to increase your conversion rates. If you would like to learn more on how to create infographics through color or would like to learn more about infographic design, visit us today at:

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