If you want to experience high levels of online marketing success, it is imperative that you learn the secrets to creating visually-appealing infographics. In today’s world of the over-saturation of text-based content and short attention spans, it is more important than ever to leverage visual media. Not only is this more attractive to your target audience, but, it has been established that visual content results in higher generation levels of backlinks than any other type of content. As a result, you will find that you acquire a higher level of followers and that you rank higher in search engines. Continue reading if you are ready to harness the power of visually-appealing infographics that will render you high levels of success on the World Wide Web.
The Importance of Visual Content
Before delving into the secrets of successfully creating visually-appealing content, it is first important to know and understand the overall importance of visual content. The following outlines a few basic statistics that display just how popular visuals are becoming and why visual content is changing the way in which we currently approach online marketing:
- According to statistics, 63% of all social media content that is shared consists of images.
- 66% of all of the updates that are posted on various social media platforms consist of visual-based content.
- 50% of all of the internet users that are currently online engage in the act of reposting visual content (such as photographs and videos) that they have discovered while on the World Wide Web.
- 54% of all the internet users in the world have shared a photograph and/or a video that they have created, themselves.
- 80% of all online marketers have stated that visual-based content is a critical component to their marketing optimization through social media websites.
- 90% of all information that is directly sent to our brain is visual, in nature.
- According to medical research, it has been determined that our brains are able to process visual-based information up to 60,000 xs FASTER than text-based content!
Creating Visual Infographics That Your Target Audience will LOVE
Now that you are aware of the statistics that support the fact that visual-based content is the way to go when it comes to online marketing endeavors, it is time to learn the secrets of creating visual infographics that your target audience will absolutely LOVE:
- You should design your infographics in a grid-like style. For example, you could create a collage that includes numerous images within a grid-style infographic, or, you may place virtual frames around images in order to make them look professional.
- When creating infographics, use a photo filter on a consistent basis. This will provide your posts with a certain type of “personality” that will aid in building your brand across social media websites.
- You should integrate the use of color psychology in order to trigger different types of feelings in your target audience.
- Always opt for images and graphics that are striking and result in strong reactions among members of your target audience.
- Be original.
For more information on how to create extraordinary infographics, click HERE.