infographic design

Customer Engagement is a Top Goal in Infographic Design

infographic-design-customer-engagementMany retailers relaunch the infographics that they create with a new layout and various innovative features on a periodic basis; then, there are those that view their infographics as a constant work that is in progress. Regardless of which type of retailer you are, it is imperative that you create infographics using highly compelling content that has the capability of keeping your customers engaged and consistently returning for more. An engaging infographic will, ultimately, drive sales and provide your business with the value of higher customer retention. Continue reading this brief guide to learn more about customer engagement and infographic design.

Include More “Click-Me” Content
One of the first steps to creating a higher level of customer engagement when creating infographics is to include more “Click-Me” content. Most infographics tell a story that targets a specific audience through data visualization techniques such as graphics, gifs, cartoons, personas, and similar material. If you would like your viewers to engage with your brand, you should make these images and graphics clickable. Not only does this keep your visitors active, but, it provides you with more room to provide your customers with high-quality content, such as solutions to problems that they commonly experience. Keep your customer clicking and you will have a customer that keeps coming back to click more!

Make Your Content Shareable
Social media is the new “in” when it comes to the World Wide Web. Whether you realize it or not, your customers are not only talking on the internet, but they are sharing content on the web, too! When creating your infographics, you should ensure that you make either the entire infographic shareable, or, you should make certain that certain tidbits of the infographic are shareable. Not only will customers be absolutely thrilled with this level of innovation and will love sharing with those that they interact with on social media platforms, each time the customer shares your content, it increases the virality and overall popularity of your brand! This is, ultimately, absolutely FREE advertising!

Conclusion
When it comes to infographic design, customer engagement is at the forefront of your success! By taking just a couple of steps during the creation process, your brand can receive massive amounts of popularity! In this brief guide, you have been instructed to include more “click-me” content throughout your infographic and to make your whole infographic or just certain parts of your infographic shareable for social media platforms. If you take these two very simple steps today, you will find that it renders a massive amount of success in customer engagement tomorrow. Customers need to know that your brand is online. They want to understand what it is that you do and what you specialize in, as a retailer. Unfortunately, most have a very short attention span. This is why you create infographics. It allows you to tell a story and the viewer to get the facts quickly. If you want to be successful, engage! For more information on infographic design, click HERE.

The “Don’ts” of Infographic Design

donts-of-infographic-designThe trends and expectations of our virtual world have designers consistently on their toes. This is especially true when it comes to infographic design. The demand for top-of-the-line design has skyrocketed since the introduction of the World Wide Web. Internet marketers are now placing a special emphasis on displaying data in such a way that it may be observed and not simply read. Infographics should be created so that the visual aspects of the design are not left to interpretation. Infographics should be created so that there is a universal-based conclusion that all understanding upon viewing them. Infographics should include many types of visualizations so that they are attractive and provide information in an enthralling fashion. In this brief guide, you will learn the “don’ts” of infographic design. By ensuring that you do not do the things highlighted here, you are sure to create highly successful infographics.

Don’t TELL, but Show
When sharing information through infographics, it is important to don’t tell, but show. The foundation of a successful and productive infographic is data visualization. The information that you share should be visually enticing and stimulating. It should have a cohesive design that has the ability to actually tell a story. Infographics are not blogs and they are not articles. They are visuals. When you need to share information, you should make certain that the information is visual-based and not text-based.

Avoid Being Random
When creating an infographic, it is imperative that you avoid being random. In fact, your data should be highly organized and situated in a storyline mode. The data that you are presenting must make sense and hold a high level of appeal to the viewer. First, you should wireframe the infographic so that it allows you to work out a storyboard and an overall layout for the design. Next, you should create the story and use sections to break the story up so that it may be easily followed by your viewers. Finally, you should make certain that your story has a beginning, supporting facts, and an end.

Don’t Use a Color Palette That Involves More Than Three Colors
According to infographic research, it is best to use a color palette that only uses three colors. You want to make certain that the reader’s eyes are able to flow easily through all of the data visualization placed on the infographic. If you elect to use the wrong colors in your infographic, you may find that it absolutely destroys your marketing efforts. Simply stick to what many refer to as the “Rule of Three”; that is, choose to use one color for the background, and use the other two colors to break up the various sections of the infographic. This will ensure that the palette is calming and highly cohesive.

Conclusion
Knowing the “Don’ts” of infographic design are highly important. The tips that are listed throughout this guide are exceptionally important if you plan on creating and promoting infographics for the purpose and intent of marketing. You should make certain that all of your infographics “pop!” This will ensure that you experience the highest level of success in your marketing efforts. If you would like more information on how to create infographics, simply click HERE.

Top Infographic Design – How Semi-Automatic Paintball Guns Work

The purpose and intent of infographic design is to display graphic visualizations that represent data and information in a clear, concise, and attractive manner. Design professionals know and understand the ability to use graphic elements in order to explain potentially complex information, data, and/or numbers will assist in increasing the understanding of the average internet user in a manner that is both quick and highly effective. Infographic design should be used in providing statistical data, explaining studies, in web analytics, in search engine optimized content, business plans, guides, and manuals. Common elements of infographic design usually include charts, maps, arrows, animations, statistical-based elements, and other types of information. By using various visual-based components, you are sure to develop an infographic design that is easy-to-understand, attractive, and memorable. In this brief guide, we would like to highlight the infographic called, “How Semi-Automatic Paintball Guns Work”.

The Title
One of the best features of this infographic design is the way in which the title is presented. All of the letters are capitalized, providing the reader with the ability to understand the information that is being presented. Though in capitals, the title does not appear to be “yelling”, yet, it does appear to show a commanding voice. While this would not work with all topics that could be covered, it is appropriate when it is referring to guns, or the gun industry. Also, the use of red and white cater to the industry.

The Animated Graphic
The absolute BEST feature of this infographic design is the animated image of the paintball gun. Not only does the movement of the animation quickly draw your attention, it allows you to see the details of the inner workings of the gun, which, in turn, allows you to better understanding its general levels of functionality. In addition to providing the animated visualization, the components of the weapon are numbered. These numbers are outlined and explained throughout the infographic. The combination of the picture, the animation, and the text-based information provide information for all types of learners, particularly, the kinesthetic learner and the visual learner.

Basic Statistics
Once you reach the bottom of this infographic, you will find that some basic statistics are outlined. In addition to each of the basic statistics, there is a small accompanying picture that is related to the information presented. For example, the “Top Speed” statistic states “200mph” and is accompanied by a picture of an odometer, which most relate to speed. “Shots Per Second” provides the answer of “8-30”, with the picture of what appears to be 3 small paintballs moving rapidly, in succession.

Conclusion
We like the infographic design of this particular graphic especially well because it instantly draws you in – regardless of whether or not you are even interested in paintball guns. If this is sitting side by side with other infographics that you ARE interested in, this one is the one that will draw your attention. Why, you ask? Because of the use of the animation, the use of the color and it provides useful information in a clear, quick, and concise manner!

Keeping Your Infographic Design Clean, Concise, and Consumable

infographic designThe topic of infographic design is becoming increasingly popular among internet marketers, entrepreneurs, businesses, and brands. In the past five years, the infographics have gained a high level of interest, primarily because of the fact that larger amounts of data and information are being shared on social media platforms, such as Facebook, Pinterest, and Twitter. The purpose and intent of infographics is to deliver information quickly and effectively in order to entice users on the World Wide Web to share the graphics with others. The information is created in a graphic-based, visual form that is capable of presenting a message. In order for infographics to grab the attention of internet users and entice them to share the content, the infographic design must be clean, concise, and consumable. In this guide, you will learn three simple strategies for creating infographics that will lead to the success and virality that you desire.

Focused Data

The first way to ensure that your infographic design is clear, concise, and consumable is to ensure that the data presented within the graphic is focused, relevant, and is derived from sources that are considered to be reputable. You should make certain that your infographic design allows the internet user to grasp the key points and implications associated with large amounts of data. As you present this data, you should ensure that you always credit the sources from which you have derived the data that you are presenting. This will enhance the credibility of the data. In turn, internet users will view your brand as trustworthy and credible.

Clear and Focused Design

The next step to ensuring that your infographic design is clear, concise, and consumable is to ensure that you use a clear and focused design. You should start by utilizing simple graphics that pertain directly to the information that you are sharing. The data illustrations that you elect to use should clearly illustrate the data that you are presenting. The message you are attempting to convey should be done at a glance, meaning, quickly. You should take special care in choosing thecolors that you use in your infographic design. Finally, you should ensure that you establish a solid connection between the various sections within your infographic. The most productive infographics utilize a hierarchy to present their data. You should also ensure that you limit the width of the image to 735 pixels and that you do not exceed 5000 pixels in the height.

Shareable Content

Infographic design is critical to the success of your infographics. Those that achieve the highest level of success online should start by answering a question that is pertinent to your target audience. All of the data included in the infographic design should be rational and focused on eliciting an emotional-based response from the internet users that view the graphic. Infographics that share a story, combined with data, are the most successful on the World Wide Web. Text should be used as little as possible; allow the graphics to tell the story and data that you want to share.

Conclusion

In order to ensure that your infographic design is clear, concise, and consumable, you should ensure that the data that you present is clear, focused, and relevant. The design – colors, graphics, and layout – should also be clear and focused. Finally, the content that you place within the infographic should be content that internet users have a desire to share. By following the information contained in this infographic design guide, you will find that you instantaneously attract the attention of internet users, successfully make your point, and experience a high level of virality!

Using The Right Images In Your Infographic Design

infographic-designUsing the Right Images and Content to Create Better Infographics and Increase Your Virality Rate on Facebook

In order to construct better infographics that will increase your virality rate on Facebook, you must combine the right imagery with the proper content. Infographic design is absolutely essential in providing content that is visually appealing, informative, properly optimized for search engines, and shareable for social networking platforms. Internet users love images and they love data. To create better infographics, you must combine these elements in such a way that they deliver high-quality, high demand content, and visually appealing images that internet users want to see and share with others. If the right imagery and the right content are combined in the correct way, infographics are a wonderfully productive platform to share information in a visual, highly-organized manner. In this guide, you will be presented with numerous steps on how to create infographics that will increase your virality rate on Facebook and allow you to achieve a high level of success in your online marketing endeavors.

Understanding Virality Rate

When it comes to Facebook and your online marketing endeavors, it is imperative to understand virality rate. Virality is defined as the total percentage of people that have created a story from the Facebook Page posts that you operate out of the total percentage of individuals that have seen it. Stories may be created from “Likes”, leaving comments, and sharing the content that you create and share. Basically, it is the amount of people that share your posts – such as infographics – and the number of people that have seen and engaged in one way or another with your posts. When creating infographics for the purpose and intent of marketing, you want to have a very high virality rate on Facebook.

Infographic Design Basics

Better infographics are shared more frequently on Facebook, which increases the virality rate of the infographic. During the creation process and before distributing your infographics on Facebook, you should follow the steps outlined below:

  1. In order to create better infographics, it is imperative that you design the infographic with a topic that interests Facebook users. You should ensure that your topic is attractive enough to entice users, but, “evergreen” enough to maintain a high level of relevancy for a long period of time.
  2. When focusing on infographic design, it is imperative to ensure that you organize the data that you present into ten (at most) key points. Then, it should be organized in such a way that it is presented logically and flows easily.
  3. The next step to creating better infographics is to ensure that you select and utilize images that are engaging and that Facebook users will find to be attractive. All images should be high-resolution, yet simple.
  4. Next, you should opt for a color palette that is easy on the eyes, and appealing to users. You should opt for anywhere between 3 and 5 colors that are eye-catching, but, are not considered to be overwhelming. The colors should reflect the overall theme of the information that you present in your infographic, should associate with your brand, and should complement one another.
  5. Finally, be certain that you size your image on your infographic so that it may be viewed across multiple platforms. This will ensure that your infographic is optimized for virality on Facebook.

Conclusion

In order to create better infographics for Facebook, it is important to follow the infographic design tips outlined in this guide. In addition to these tips, if you want your infographic to be more shareable, be certain to make it a tad smaller than an infographic that you would place on a website. The ideal size to start with should be about 600 pixels in width and 2000 pixels in height. Do not forget to tailor the content and imagery in the infographic for the audience that you are trying to attract. By following these simple, straight-forward tips, you are sure to create better infographics that result in a high virality rate on Facebook, and possibly even on other social media platforms online.

Using Color To Build Better Infographics

better-infographics-through-colorHarness the Power of Better Infographics through Color

Based on numerous facts and figures, it has been established that one may build better infographics by utilizing certain colors. Regardless of age, sex, or location, there is a subconscious association when it comes to consumers. In evaluating the psychology behind a brand, you will quickly find that color and the specific use of a color plays a definitive role in the success of that brand. As a matter of fact, color usage has been known to differentiate the biggest brands throughout the world from each other. When it comes to infographic design, you must know and understand that the colors utilized has an immense amount of influence when it comes to the marketing endeavors associated with that design. In this infographic guide, you will learn quick facts that will assist you in harnessing the immense power of infographics for your business by choosing the appropriate colors during the design process.

The Basics

If you have a business, it is of the utmost importance that you learn a bit about the psychology behind the most popular colored used today in infographic design. This understanding should be reached before initiating on a marketing plan for your business. In the study titled, “Impact of Color in Marketing”, it was found that approximately 90% of quick judgments pertaining to products were based on color. In another study, “The Interactive Effects of Colors”, it was established that the relationship between a brand and color directly relates to the appropriateness associated with the color in combination with the brand, based on consumer perception. In the research conducted under the, “Exciting Red and Competent Blue”, study, it was established that consumer’s purchasing intent is dramatically impacted by the colors because of the impact that those colors have in regards to how a specific brand is perceived. Ultimately, color has the ability to influence the consumer’s unique view of the “personality” of the business utilizing the specific color or color scheme.

In addition to this, it has been determined that specific colors do have the capability to broadly align with certain traits, but, almost every study conducted on the use of colors in branding and marketing endeavors state that it is more important to ensure that the colors that you use support the overall “personality” of the products and/or services that you specialize in, rather than focusing too much on using colors that stereotypically associated with certain things. For example, the color brown is typically used to portray rugged products and services; however, it may also be used to instill feelings of warmness, or to entice the appetite. In order to harness the power of infographics through color, you should determine the context and “personality” of the products and services that you offer consumers. Then, a color should be chosen that outlines the mood, the feelings, and the overall image that you are attempting to use in order to persuade consumers.

The Colors

Now that you understand the psychology of color when it comes to infographic design, it is now time to learn about the most popular colors used by brands. Below, you will be introduced to the colors of blue, red, orange, yellow, green, purple, black, and multi-colored and what each typically represent when it comes to marketing. If you want to truly harness the power of infographics, continue reading for information that will have a positive impact on the effectiveness of your online marketing plan:

Blue

When it comes to marketing, blue is one of the most popular colors used in infographic design. Psychologically, it has been determined that this color represents trustworthiness, honesty, and dependency. Many law enforcement agencies, financial institutions, insurance agencies, and other corporate-based businesses use this color to portray strength, calmness, and security. Examples of brands that utilize the color blue include PayPal, Visa, Facebook, IBM, and Dell.

Red

When attempting to harness the power of infographics, you are sure to find that red is a positive choice. Not only does this color instantly attract the attention of consumers, but, it has also been found to stimulate the physical senses, increase the heart rate, and excite those that see it. Psychologically, red represents energy, love, action, and passion. Many companies that specialize in food and beverages use red as part of their branding and marketing endeavors. Examples of brands that use this vibrant company to win over consumers include Coca-Cola, Disney, KFC, Pinterest, and Nestle.

Orange

Psychologically, orange is a color that is known to inspire, to instill enthusiasm, and to vitalize. It is a color that is commonly used within the workplace because it is known to stimulate socialization. Additionally, orange is used in many restaurants and cafes that specialize in quick-serve menus because it is known to stimulate the appetite. Companies that offer products that are low-priced often use the color orange in their marketing endeavors. Orange is a color that subconsciously informs an individual that something is affordable. Psychologically, orange also means that a brand, product, and/or service is friendly, flamboyant, or retro. Examples of brands that use the color orange include EasyJet, TNT, Nickelodeon, DHL, and Sainsbury’s.

Yellow

When attempting to harness the power of infographics through infographic design utilizing certain colors, yellow is an ideal choice. It is considered by many to be a warm color that represents happiness. It is both optimistic in nature and uplifting. Additionally, it stimulates a high level of mental clarity, inspires creativity, and is attractive to younger people. Psychologically, it is considered to represent playfulness, forward-thinking, and confidence. Examples of brands that use yellow include Dollar General, Post-It, Yellow Pages, Bic, and McDonald’s.

Green

Many businesses utilize the color green in their infographic design. This color is known to reflect harmony within the body and the mind. It is often used to promote health-related products and services, eco-friendly businesses, and companies that specialize in some type of charity. Psychologically, it represents growth, organic products, flexibility, caring, nature, and calmness. Examples that use the color green include Starbuck’s, BP, Spotify, Tropicana, and Holiday Inn.

Purple

Purple is often used in conjunction with products and services that are designed to attract children and females. Many companies use this color to signify sophistication, luxury, and high quality. Additionally, it is often used in conjunction with products and services that are considered to be creative and innovative. Psychologically, the color purple represents the imagination, creativity, sentiment, and nostalgia. Examples of brands that use the color purple include FedEx, Cadbury, Yahoo!, Hallmark, and Monarch.

Black

When harness the power of infographics, black is an ideal choice. This color often reflects luxury and sophistication. Many car companies, music business, and technology businesses use this color. Psychologically, black represents sophistication, authority, and quality. Examples of brands that use black include Sony, Hilton, Bose, Puma, and Rolls Royce.

Multi-Color

If you are interested in attracting a large audience and display a high level of diversity, you should opt for multi-colors in your infographic design. This is especially true if you offer a wide variety of products and/or services. Psychologically, a multi-colored infographic represents positivity, playfulness, boundless, and boldness. Examples of brands that use multi-colors include Google, ebay, NBC, Microsoft, and Toys R Us.

Conclusion

To truly create better infographics, it is essential to consider the color that you use when it comes to infographic design. According to research, 28% of all businesses prefer blue, which makes it the most popular color. The least popular colors are black and purple, only representing 3% of preferences among businesses. Red and orange are the 2nd and 3rd most popular color choices, respectively. According to internet marketers, there is no branding or marketing tool that carries more power than color. Color allows you to transform basic information into an emotional-based experience by stimulating the emotions, instilling trust, and even connecting on a personal level to consumers. In order to harness the power of infographics, you must first harness the power of color.