Two primary marketing channels for webmasters these days are SEO and social. Though, let’s be honest here; when we talk about social marketing, we’re mostly just talking about Facebook. Sometimes Twitter squeezes in, and sometimes LinkedIn, Google+, and a few others pop their heads in, but Facebook is where it’s at.
There’s a bit of a misconception out there that you should focus your efforts on one or the other. Facebook marketing is part of an overall large marketing plan. So is SEO, which is itself comprised of onsite factors and external content marketing and link building.
Savvy marketers know that you can do all of this together. You can do paid ads on and off Facebook, you can do link building that involves both social networks and blogs, you can work with organic SEO, and a lot more. However, for the sake of this post – and the graphic – we’re comparing Facebook marketing with organic SEO. Infographic provided by http://boostlikes.com/
The Beginners Guide to Web Hosting. Infographic provided by http://www.hostingwatcher.com/
If you are unfamiliar with Google Remarketing, it is a form of online advertising created specifically to boost some conversions that a business website stands to gain from every prospective customer interacting with their content.
How does Google Remarketing work?
In essence, Google Remarketing places cookies or specific pages / all pages at your website when they leave without becoming a customer. It remembers which visitors chose not to become customers, and then it tracks them to the next website that they interact within Google Display Networks of Sites. Once there, it exposes them to a branded advertisement relating to your business.
This is designed to act as a reminder of the opportunities that they have left behind, possibly because they were not aware of their existence at the time. It is often used for Display Advertising and as of recent, for Search Campaign as well through Remarketing List for Search Ads.
If this is the case, as the name suggests (Google Remarketing), the advert functions as a second chance to become a customer. The hope is that the visitor, in being reminded of the services or products that you offer, will choose to make a purchase once exposed to them again.
Why should I use Google Remarketing?
The innovative thing about Google Remarketing is that it adheres to a very basic human compulsion; the tendency to become more partial to things that are offered again and again. The bottom line is that we are all more likely to buy products that we have sometimes seen, because it gives us multiple chances to consider the benefits of doing so.
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Take the quiz below to find out which social media personality you are in a 90’s teenage magazine style.
DO YOU OVER SHARE?
If not, then we all have friends that fill your social feed with regular pointless updates. It’s all about balance in life and social. Infographic provided by Creare
The best advice I was ever given regarding engaging your audience on your social media channels is to approach it like being a friend – you talk but more importantly you listen!
Having a balanced content strategy is crucial, particularly if you are going to embark on a social media campaign for your business.
If you would like some more information on our Social Media Packages or to download a FREE best practice guide then click here.