The “Don’ts” of Infographic Design

donts-of-infographic-designThe trends and expectations of our virtual world have designers consistently on their toes. This is especially true when it comes to infographic design. The demand for top-of-the-line design has skyrocketed since the introduction of the World Wide Web. Internet marketers are now placing a special emphasis on displaying data in such a way that it may be observed and not simply read. Infographics should be created so that the visual aspects of the design are not left to interpretation. Infographics should be created so that there is a universal-based conclusion that all understanding upon viewing them. Infographics should include many types of visualizations so that they are attractive and provide information in an enthralling fashion. In this brief guide, you will learn the “don’ts” of infographic design. By ensuring that you do not do the things highlighted here, you are sure to create highly successful infographics.

Don’t TELL, but Show
When sharing information through infographics, it is important to don’t tell, but show. The foundation of a successful and productive infographic is data visualization. The information that you share should be visually enticing and stimulating. It should have a cohesive design that has the ability to actually tell a story. Infographics are not blogs and they are not articles. They are visuals. When you need to share information, you should make certain that the information is visual-based and not text-based.

Avoid Being Random
When creating an infographic, it is imperative that you avoid being random. In fact, your data should be highly organized and situated in a storyline mode. The data that you are presenting must make sense and hold a high level of appeal to the viewer. First, you should wireframe the infographic so that it allows you to work out a storyboard and an overall layout for the design. Next, you should create the story and use sections to break the story up so that it may be easily followed by your viewers. Finally, you should make certain that your story has a beginning, supporting facts, and an end.

Don’t Use a Color Palette That Involves More Than Three Colors
According to infographic research, it is best to use a color palette that only uses three colors. You want to make certain that the reader’s eyes are able to flow easily through all of the data visualization placed on the infographic. If you elect to use the wrong colors in your infographic, you may find that it absolutely destroys your marketing efforts. Simply stick to what many refer to as the “Rule of Three”; that is, choose to use one color for the background, and use the other two colors to break up the various sections of the infographic. This will ensure that the palette is calming and highly cohesive.

Conclusion
Knowing the “Don’ts” of infographic design are highly important. The tips that are listed throughout this guide are exceptionally important if you plan on creating and promoting infographics for the purpose and intent of marketing. You should make certain that all of your infographics “pop!” This will ensure that you experience the highest level of success in your marketing efforts. If you would like more information on how to create infographics, simply click HERE.

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